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That’s what Hatsune Miku is it’s not just the person, or the animation, but it’s about the internet community and their creativeness.” It’s the users that make the music and once it’s theirs, it’s theirs. Speaking through a translator, Hatsune Miku’s producer Wataru Sasaki explains: “It’s a very organic and it grows through the internetOnce her songs are in the users hands, it’s not for us to control. New York Magazine called it “a wildly new model of pop stardom that’s both participatory and anti-hierarchical”. Her songs – and there are more than 100,000 of them – have been written by her online community, many of whom work together. However, to the Vocaloid’s fans and her creators, Crypton Future Media, she’s a “creative tool”, enabling collaboration in a way that’s been unheard of until now. In Europe and America, Miku is still seen as a bit of a gimmick, a symbol of Japanese kitschy-kook. It is, as Jay Kay once said, virtual insanity.
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In a nod towards her newfound favour with more cutting-edge artists, she appeared last month as part of a DJ set from dubstep producers DUB-Russell and (*L_*) for Cart Diggers Live at Womb, a night that was part of the 2014 Red Bull Music Academy and its series of events and workshops in Tokyo. Earlier this year, she supported Lady Gaga on her North American tour and headlined her own shows in New York and LA Pharrell remixed a track she guested on, and she performed on US chatshow The Late Show With David Letterman in October.
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Since the English version of the Vocaloid software launched in 2013, she’s become a global phenomenon, too. So popular is Vocaloid among Japanese youth, the software is being added to music curriculums in schools. She’s a hit with Japan’s otaku (anime and manga) subcultures, with her larger-than-life eyes, sweeping aquamarine pigtails and upbeat digi-pop ballads that sound like a fairy singing Heal The World. Miku was created in 2007 as the distinct avatar of voice synthesiser Vocaloid, software anyone can buy and use to make Miku music. The most popular of these make it into her live shows (where she performs, Tupac-style, in holographic form) and into the fan-art expos that take place around the world. Her admirers write her songs and style her looks.
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She’s the first million-selling android idol – and the first open-source one, too. In Japan, this is already a reality for one of its biggest music personalities, Hatsune Miku. Or you could make a Peter Andre megamix that plays each time he flogs a £1 Iceland gateau on your telly.
You could pen Nicki Minaj’s next ass anthem. Imagine you could design what kind of heinous headgear Harry Styles wears next.
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